A little over a month remains until the Running Hearts Green Marathon which will be held this year on 28 May in Vorobyovy Gory in Moscow, with the support of Sberbank. With the new Russian fundraising platform Sdelai.org, all registered participants as well as anyone else who simply wants to help the Foundation are now able to support the activities of the Naked Heart Foundation and raise additional funds to continue the Early intervention project for young children up to 6 years old with special needs. If you do not speak Russian but still want to help, you can create your fundraising page on JustGiving and ask your friends to make a donation there.
The founder of the Naked Heart Foundation Natalia Vodianova, Asya Zalogina, president of the Foundation, co-founder of the Running Hearts Green Marathon, creative director of PODIUM market Polina Kitsenko, and many others have already posted their contribution on Sdelai.org platform. Sdelai.org is a new Russian fundraising tool: Any marathon participant can create an account and invite friends and other like-minded people to support them and make donations to a selected charity.
Polina Kitsenko: “Many people think that charity is something that only the wealthy can engage in, that you need to make a lot of money to contribute. But you can help out, even just by being in the marathon. Getting involved in charity is as easy as taking your running shoes off the shelf!”
In 2015, the Naked Heart Foundation and PODIUM market organised a charity run in Moscow for the first time. The motto of this race was “Run with Purpose.” We were able to raise more than 10 million rubles. In 2016, celebrities, journalists, business representatives, and runners with disabilities all ran “with purpose”. Through registration fees and the participation of corporate teams, they raised 37 million rubles, which was a record-breaking figure for charity marathons in Russia.
The organisers hope that this year’s participants will be able to do even more through Sdelai.org. This time, the goal of the Running Hearts Green Marathon is to raise funds for the continuation of the Early Intervention project for children under six with special needs and their family members.
Natalia Vodianova: “Early intervention is the key to helping children with special needs lead a fulfilling life. For participants, the most important thing is making it to the finish line. For a child with special needs, it’s getting support from the start!”
Ivan Starostin, co-founder of Sdelai.org: “It’s important to us that the marathon is not just an enjoyable way to pass time, but a noble mission as well.” Any sportsman can become a charity runner and run not only for medals and personal athletic goals but also to help those in need. We have more and more activists on our platform! How can you become a hero? The answer is simple! Dedicate your marathon to the Naked Heart Foundation on Sdelai.org! Each of the runners can join in on the endeavor created by Natalia Vodianova, Polina Kitsenko, and the foundation’s team. Together, we can raise funds for the Early intervention project for children with developmental disabilities. You just have to create your Action and start fundraising. Spread the word about us! Get your colleagues and friends involved. Let’s use this to get children with special needs an opportunity to have a successful start in life. We’re sure that the amount of money we raise will be record-breaking!”
All costs associated with organising the event will be fully covered by the sponsors and partners involved. All funds raised by participants and corporate teams will go to the Naked Heart Foundation. If you do not speak Russian but still want to help, you can create your fundraising page on JustGiving and ask your friends to make a donation there.
>>> Start fundraising for the Naked Heart Foundation…
>>> Learn more about the Running Hearts Green Marathon…
>>> Learn more about Early intervention project…