On October 26, under the parallel programme of the Fifth International “Every Child Deserves a Family” forum, a roundtable discussion on “What Makes for a Successful Social PR Campaign” was held. The panel included the Naked Heart Foundation’s founder Natalia Vodianova, leaders of charitable organisations, and top media executives. As usual, tv-presenter and journalist Marianna Maksimovskaya moderated the discussion.
See a full recording of the roundtable here (in Russian):
Event guests discussed the most notable examples of PR campaigns and the main factors contributing to their success. Is it celebrity support, budget, new communication channels, or just an unusual idea — what works best and how can public awareness about people with special needs be raised?
The discussion focused on positive changes in how information about people with special needs is presented.
The roundtable participants included: Alisa Grebenshchikova, actress and a friend of the Galchonok Charitable Foundation; Polina Kitsenko, creative director of the PODIUM market; Anita Gigovskaya, president of Condé Nast Russia; Lyubov Arkus, founder of Anton’s Right Here centre; Valery Panyushkin, editor-in-chief of Takie Dela journal of the Nuzhna Pomoshch charitable foundation; Alexandra Babkina, Dobro Mail.Ru project director; Matvey Masaltsev, managing director of Filantrop magazine; Viacheslav Tikhomirov, CEO of MINT, a PR and social media agency; Yulia Rabkina, a youth journalism specialist and former editor-in-chief of ELLE girl; Mikhail Chernyshev, VKontakte marketing director; Natalia Remish, idea author and producer of “About Dima” cartoon; Ksyusha Reytsen, a psychologist at the Centre for Curative Pedagogics; Aleksandra Livergant, PR director of the Vykhod Foundation; and Svyatoslav Dovbnya, a child neurologist and the Naked Heart Foundation expert.
The roundtable discussion was part of the parallel programme of the fifth international forum “Every Child Deserves a Family”, which has been organised by the Naked Heart Foundation since 2012. This event is a unique venue for communication and sharing of experience not only of Russian and international specialists but also representatives of parents’ organisations, as well as experts in working with children and young adults with special needs. The forum is held annually, which allows the participants to regularly learn about the latest developments in the work of fellow Russians as well as overseas colleagues. It also contributes to the development of the professional community in Russia. This year’s forum is held from October 24 to 27 in Moscow. To learn more about the forum and watch event videos, visit forum.nakedheart.org
Polina Kitsenko and Anita Gigovskaya
Vera Shengelia, Ksyusha Reytsen, Viacheslav Tikhomirov, and Matvey Masaltsev
Matvey Masaltsev, Aleksandra Livergant, and Lyubov Arkus
Anita Gigovskaya, Alisa Grebenshchikova, Yulia Rabkina, and Mikhail Chernyshev
Mikhail Chernyshev, Aleksandra Babkina, Valeriy Panyushkin, and Natalia Remish
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